Music, food and a vibrant crowd brought Baduza Park at Maseru Mall to life on Saturday, 31 October, as nearly two thousand revelers gathered for the Beer, Meat and Bands Festival 2026.

Backed by telecommunications powerhouse Econet Telecom Lesotho (ETL), the festival brought people together for a celebration of live entertainment, underscoring the company’s commitment to supporting Lesotho’s entertainment sector and opportunities for tourism and enterprise.

The programme featured The Tribe, G-Man, Safe with Friends, Palesa Sehoai, Peggy and Docus featuring New Era Band, Sun Xa Experiment, Omali Themba, Tokyo Groove, Kabomo, Kitchen Mess, Gurulogic Band and Blow. With music scheduled from midday into the early hours, the line-up offered audiences an extended experience of live performances and shared celebration.

The turnout highlighted the appeal of music and lifestyle experiences in Lesotho, as well as the potential for events of this nature to contribute to a vibrant entertainment calendar.

For Econet, supporting the festival reflects an ambition to Go Beyond Connectivity, creating meaningful connections with customers and partners through experiences that matter to them.

Celebrating the occasion, ETL’s Acting General Manager – Marketing Communications & CX, Mrs Puleng Masoabi, said:

“Seeing close to two thousand people come together for this event is worth celebrating. We are proud to have supported an experience that brought customers, partners, and music lovers together to connect, engage, and enjoy unforgettable moments”

“Our commitment to Go Beyond Connectivity means being part of the moments that matter to the people we serve. It also means supporting initiatives that create opportunities for talent and enterprise, strengthen our tourism offering and help move Lesotho’s development agenda forward. Entertainment has a meaningful role to play in that journey.”

The festival also provided an opportunity to highlight the wider value of a thriving events sector. From performers and production teams to food vendors, transport operators and hospitality businesses, events can create opportunities across a broad network of skills and services.

Building a consistent calendar of compelling experiences can encourage people to explore local venues and give visitors more reasons to spend time in Lesotho. Music and lifestyle festivals can complement the country’s cultural and outdoor attractions, broadening the experiences available to residents and tourists alike.

Econet’s involvement also extended to digital access, with tickets available through EcoTicket platform. Bringing digital services into entertainment creates another point of connection between the company’s offerings and customers’ everyday lives.

The crowd’s enthusiasm reflected the appeal of shared entertainment experiences. By supporting these experiences, Econet celebrates its customers and partners while promoting opportunities in Lesotho’s creative, tourism and business sectors.