Econet Telecom Lesotho has been sponsoring rugby sport since its inception in Lesotho through a team called Maseru Kings under the Federation of Lesotho Rugby (FLR). A strong relationship between Econet and the Federation of Lesotho Rugby was formed through a request for one set of rugby kit.
This happened at the time when the national teams, Likatola & Bahlabani were non-existence and rugby sport was still foreign in Lesotho.
Then, the national rugby teams came into being and the relationship strengthened. One set of rugby jersey multiplied to four. Then other rugby provisions requests like post guards, corner flags and the players’ formal attire had to be met.
Econet has since been supporting the Lesotho Rugby academy with monthly airtime. The main focus of the academy is to develop Lesotho rugby from grassroots. The academy is using rugby as a vehicle for life skills coaching at schools.